The E-Book Face-Off


 I’m sure most of you by now have read all about the Amazon-Macmillan face-off that happened over this past week. If not, I shall summarize.

 

On Friday afternoon, after months of debates over e-book pricing, Amazon drastically pulled all Macmillan (one of the top six American publishing companies) e-books and print books off of their virtual shelves.

Amazon e-books currently sell $9.99, and Macmillan wants to charge between $12.99 and $14.99. Macmillan and other publishers have criticized Amazon for this low price on best-selling e-books, saying the price could potentially hurt hardcover sales.

Just 3 days later, Amazon threw in the towel and agreed to sell Macmillan e-books at their demanded price. Amazon says it had no choice in the matter, having to cede pricing control to Macmillan even though that meant increasing its e-book prices, and therefore decreasing the attractiveness of the Kindle.

Now, let us not forget that up until Tuesday, a publisher like Macmillan had no real alternative if it was unhappy with Amazon’s e-book prices. But when Apple announced its iPad and an upcoming iBook store last week, the e-book landscape changed. Five publishers were announced to be working with Apple, and Macmillan is one of them.

The basic consensus of this weekend’s events is that Amazon was in the wrong, and in many ways. They (allegedly) toyed with antitrust federal laws, stealthily removed Macmillan books in a shady manner, acted not only against Macmillan but against its authors too, and failed to come out with a formal statement (as Macmillan’s CEO did).

Whichever side you’ve decided to take, we cannot deny the role the e-book will play in the future of the publishing industry. But is this faceoff a foreshadowing of what’s to come? And did Amazon mistakenly pave the way for the Apple iPad to take over?

Needless to say, the coming months will surely not be void of excitement in the world of e-books.

-Emily

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